Personalisation You Are The Context
To anyone who has browsed the Internet in the last ten years, you may have noticed the occasional advertisement appearing from time to time. They might be banner advertisements across the top of the page, or ads positioned vertically down…
When One Expo Just Won’t Do!
Google is always testing and tweaking the search results we see when we perform a Google search and no two people will see the same search results page. The search results pages are heavily influenced by whether you are logged…
Bid Brand Name Adwords
Digital marketing advice This is a question asked by marketers and business owners all the time. Whether you should bid on your brand name in paid search (Google AdWords or Bing Ads for example) depends on a number of things:…
Google Panda Update
Google Panda 4.0: Google’s cute and fluffy algorithm update. On 20th May 2024, Google rolled out its Panda 4.0 update. Originally introduced in February 2021, the Panda algorithm is designed to remove sites with low-quality content from Google’s search results…